What is the best website for a UGC portfolio?

For most UGC creators, a page made for UGC creators, such as Ninefolio, is the best website for a UGC portfolio. The sections are ready-made and your clips play right on the page, so your time goes into pitching, not design. That's also the answer if you want the best portfolio website for content creators who sell videos to brands.

A general website builder like Wix or Squarespace, or a custom site, is the better choice if you need your own domain, a blog or a shop. Just starting out? A free tool is fine for now.

The one thing not to use is a Google Drive folder. It isn't a website at all.

What a UGC portfolio website has to do

It has to get a brand from one link to a playing video on a phone. Whether you call it a UGC portfolio maker, platform or website builder, hold it to this checklist:

  • The first video plays on tap, with no login, download or access request.
  • Vertical 9:16 clips, laid out for a phone.
  • 6 to 9 videos, strongest first (how many videos a UGC portfolio needs).
  • A line of context under each clip, plus your services and contact on the same page.
  • One short link.
  • Easy to update.
  • A free version you'd let a brand see: no ads, builder branding or private page.

The best UGC portfolio websites: 8 options compared

Ninefolio

The pick when your portfolio is how you win work: a portfolio builder made for UGC creators that does one narrow job.

  • Good for: a portfolio you fill in rather than design. Videos, photos, services, testimonials, optional rates and contact are ready-made sections, and your uploaded clips play directly on the page in a grid made for vertical 9:16 video, so brand work you never posted can still be shown. You also get 20 templates you can switch between without losing content, up to five portfolios on one plan and, once the page is live, a matching PDF media kit.
  • Watch out for: there's no custom domain; your page lives at ninefolio.com/yourname. The sections are set, so there's less design freedom, and there's no blog or shop. Building and previewing a Ninefolio page is free, and a paid plan is what makes it public.

Wix

A full website builder you can start for free, if you don't mind designing the portfolio yourself.

  • Good for: a drag-and-drop editor and thousands of templates on the free plan. You can upload up to 30 minutes of video before you need a bigger plan (Wix notes that allowance is changing), and a paid plan puts the site on your own domain.
  • Watch out for: free sites show Wix ads on every page and use a wixsite.com address. Each site you upgrade needs its own plan, and Wix says you can't switch templates on a site you've already created.

Compared in full, with Squarespace and Carrd: Wix or Squarespace for a UGC portfolio.

Squarespace

Worth paying for when you want a full site on your own domain, but there's no free plan.

  • Good for: your own domain, with a free custom domain for the first year on annual plans. You can upload clips directly or add videos hosted on YouTube or Vimeo, up to 30 minutes before a bigger plan.
  • Watch out for: every site starts with a 14-day free trial and stays private during it, and you pay for each site separately.

Covered in the Wix guide above.

Carrd

A neat free option for a simple page, as long as your best clips are already posted.

  • Good for: simple, responsive one-page sites, free for up to three per account. Its Video element can embed a clip from a TikTok or YouTube Shorts link.
  • Watch out for: uploading your own video files needs Pro Lite or higher (videos up to 64MB), removing the "Made with Carrd" branding is a Pro feature, and a custom domain needs Pro Standard or higher.

Covered in the Wix guide above.

Canva

Great for a one-page media kit and workable as a simple website, but a PDF can't be your video portfolio.

  • Good for: it's familiar, drag-and-drop and has a free plan and a deep library of UGC portfolio and media kit templates. Links stay clickable in a PDF that isn't flattened, and Canva can publish a design as a one-page website on a Canva web address (responsive, Canva says), with your own uploaded videos on it.
  • Watch out for: Canva's help pages say PDF files don't support videos, so clips in a PDF don't play. On the website, the video grid, labels, services and contact are yours to build by hand, and a new look means redoing the layout.

More in using Canva for a UGC portfolio.

Notion

Quick to publish and good for written context, but rows of vertical video don't hold up on a phone.

  • Good for: Share → Publish turns a page into a public site on a notion.site address, the free plan includes publishing, and it updates as you edit. It reads like a clean document, and video can be embedded from YouTube, Vimeo and others, or uploaded.
  • Watch out for: side-by-side columns aren't shown on mobile, so a row of vertical videos becomes one long stack. Upload size limits depend on the plan, and some MP4 compression isn't supported by its player.

The full comparison: Notion as a UGC portfolio.

Linktree

A good link-in-bio page, not a portfolio: use it as the signpost to your work.

  • Good for: it's free to start, takes minutes to set up and can play videos from YouTube, TikTok, Vimeo, Facebook or Twitch on the page. It also has a contact form.
  • Watch out for: those are clips you've already posted, and most paid UGC is never posted on your own account. Its Media Kit is built from your connected social accounts' audience data — what influencer deals are priced on, not UGC.

More on Linktree for UGC creators.

A custom website

The most control and the most upkeep: right when your portfolio is one part of a bigger creator business.

  • Good for: your own domain (yourname.com) and full control. Self-hosted WordPress is free, open-source software from wordpress.org with thousands of plugins, there's room for a blog, shop or email list, and you can move to a new server and keep the domain.
  • Watch out for: the hosting, the build and the upkeep (updates, backups, renewals) are on you. There's no single price: a domain fee, a hosting fee and your time, or a developer's.

The full guide: building a custom UGC portfolio website.

Which should you pick?

Still torn? Go by your situation:

  • Your portfolio is how you win work: a page made for UGC creators, such as Ninefolio.
  • You need your own domain, a blog or a shop: Wix or Squarespace, or a custom site if you can take on the upkeep.
  • You're testing UGC this month at no cost: a Canva website, a published Notion page or Carrd's free plan, trade-offs and all.
  • You already have a Linktree: keep it in your bio and make your portfolio its first link.
  • You pitch more than one niche: one portfolio per niche. On Ninefolio, one plan covers up to five.

Whatever you pick, test it like a brand would

Open your own link in an incognito tab on your phone, on mobile data, and tap the first video. That's the closest you'll get to seeing your portfolio the way a brand does.

If anything asks for a login, a download or access, or the first clip won't start, fix it before you pitch. Two minutes now beats a pitch that dies on a loading screen.

Best website for a UGC portfolio: FAQ

What's the best free UGC portfolio website?

For testing, Notion's free plan includes publishing, Carrd is free for up to three one-page sites, and Canva and Wix have free plans too. Each shows a brand its catch (ads, branding or the tool's own web address), so revisit the choice once brands are opening your link.

Do you need your own domain for a UGC portfolio?

No. A brand cares whether the link opens and the first video plays, not what the address ends in. If you want yourname.com, a website builder on a paid plan or a custom site gets you there; Ninefolio doesn't offer one. More on whether UGC creators need a website.

Can your TikTok be your UGC portfolio?

Partly. It shows you can film, but most paid UGC is never posted on your own account, so your strongest brand work usually isn't there. More in whether TikTok can be your UGC portfolio.

Is a Google Drive folder okay for a UGC portfolio?

No, skip it. A folder makes the brand tap clip by clip, sometimes forces downloads, and a folder set to "Request access" gets archived, not requested. The fix is quick: move your best clips onto a page that plays them. More on why a Google Drive portfolio loses deals.