What goes in a UGC media kit, page by page
To make a media kit for UGC, you build one or two PDF pages that tell a brand who you are, what you make and where to watch it. Still deciding whether you need one? Media kit vs portfolio covers that. This guide is the build, for when you want it done today.
Page one does almost all the work:
- Your name and a one-line description: what you make, and for which kind of brand.
- A two- or three-sentence intro in your own voice. Your profile bio works; here's how to write a UGC creator bio if you need one.
- The formats you shoot: product demos, unboxings, voiceover tutorials, testimonials, GRWM.
- Three or four sample videos as still thumbnails, each linked to where it plays.
- One link to your full portfolio and one professional email.
Page two is optional: deliverables, how you work, and rates if you show them.
If it all fits on one page, stop there. Short is a feature here, not a shortcut.
What to leave off a UGC media kit
You can leave off follower counts and audience demographics entirely. An influencer kit sells an audience; a UGC kit sells the content.
Most templates were made for influencers, so they arrive with boxes for followers, engagement rate and age split. But the brand runs your UGC on its own channels and ad accounts, and your reach doesn't travel with it. Delete those boxes and give the room to your thumbnails.
A beginner UGC media kit example you can copy
No brand deals and no following yet? Your kit can still look finished. Here's a complete one for a fictional beginner, Maya Lopez. Her samples are spec videos filmed with products she already owns, which is how a UGC portfolio with no experience starts.
Page one:
- Name: Maya Lopez, UGC creator for skincare and home products.
- Intro: "I make short, honest 9:16 videos that show how a product fits into a real routine. Calm voiceover, clear demos, natural light."
- Formats: product demos, unboxings, voiceover tutorials, talking-head testimonials.
- Sample 1: thumbnail labelled "Vitamin C serum, 30-second demo. Tap to watch."
- Sample 2: thumbnail labelled "Drawer organizer unboxing. Tap to watch."
- Sample 3: thumbnail labelled "Night routine, voiceover tutorial. Tap to watch."
- Portfolio: "Watch all six videos" with the link.
- Contact: one professional email built from her name, not an old nickname.
Page two:
- Deliverables: 15-30 second 9:16 videos, two or three hook variations, raw footage and product photos on request.
- How I work: a short concept outline before filming, one revision round, delivery within a week of the product arriving.
- Rates: on request.
- Footer: Updated November 2026.
Notice what isn't there: no follower count, no "past clients" row, no made-up results. A beginner kit works because it's honest.
How to show videos in a PDF that can't play them
A PDF can't be trusted to play video, so every thumbnail should link to a place where the video plays: your portfolio page, or a public streaming link that opens without a login or an access request.
- Grab a still from each video, ideally one where the product and your face are both clear.
- Add a small play icon and a one-line label, so it's obviously tappable.
- Link the whole image, not just the label.
- Add one "watch all my videos" link to the full portfolio, where your 6-9 strongest pieces live (here's how many videos a UGC portfolio needs).
Then test it the way a brand will. Email the PDF to yourself, open it on your phone and tap every thumbnail. If anything asks you to sign in or request access, fix that link first. I've seen gorgeous kits where every tap ended on "You need permission." Painful, and very fixable.
How to make a UGC media kit on Canva, for free
Canva is the easiest place to make one, and its free plan is enough. Google Slides or Docs exported to PDF is free too and works just as well.
- Canva: search "media kit," pick a portrait template and delete the follower boxes. On the free plan, skip templates marked Pro. Download as PDF Standard for a smaller file, and leave "Flatten PDF" unticked so your links stay clickable. More on using Canva for UGC.
- Google Slides or Docs: set a portrait page, add and link your thumbnails, then download as PDF. Plain, and perfectly fine.
- A portfolio tool: some builders create the kit from your portfolio page itself, so the two never drift apart.
Whichever you pick, keep it portrait: a brand may well open it on a phone. Text you can read without zooming, one accent color, lots of white space.
How long it should be, and how to name and send the file
One page is ideal and two is the limit. It helps to compress large photos first, so the file stays a few megabytes and opens fast on mobile data.
Name it with your name, "UGC media kit," and the month and year: Maya-Lopez-UGC-Media-Kit-November-2026.pdf. Not "mediakit_FINAL_v3_real.pdf." We've all been there.
The kit supports your pitch rather than replacing it. In a cold email, your portfolio link does the heavy lifting (how to pitch brands as a UGC creator has the full structure). Send the kit when someone asks for a file: a brand, an agency, or an application form with an upload box.
How often to update your media kit
Update it whenever your portfolio changes: a new video, a new format, new rates or a new email. Otherwise a brand ends up watching a clip you've already replaced with something better.
A good habit is to change the month in the file name and footer each time, then delete old versions so you never attach the wrong one.
FAQ
Should I put rates on my UGC media kit? It's optional. "Rates on request" is fine, or one short starting-from line. If you show a number, match what you'd quote: one 15-30 second 9:16 video with organic use is $50-$100 for a total beginner, $100-$150 with a few solid videos, and $150-$250 once brands re-book you. Paid ad usage adds 20-40% of the base per platform per term. Full pricing belongs on a UGC rate card.
Is there a free UGC media kit template? Yes. Canva's free plan has plenty (follow the Canva steps above), or paste the Maya Lopez list into Google Docs and use it as your template.
How do I make a content creator media kit for brand deals? If a brand is paying for posts on your own account, they're buying your reach, so make the same kit and add a short stats block: followers, typical views and where your audience is. Everything else stays the same.
Ninefolio is one tool that builds the media kit PDF from your portfolio page, so updating one updates both.