Work out what to charge for UGC videos, usage rights and add-ons. Pick where you are, add what the brand is asking for, and get a range you can quote with a breakdown behind it.
A fair number to quote: $75
US dollars. Typical ranges, not guarantees: rates move with your niche, your region and how the brand uses the footage.
Every figure comes from the ranges in our pricing guides, so the calculator and the guides always agree. Nothing here is a promise about what a particular brand will pay.
Base rate. One raw 15 to 30 second vertical video with one hook, posted on the brand’s own channels: $50 to $100 for your first few paid videos, $100 to $150 once you have a few solid portfolio pieces, and $150 to $250 when brands re-book you. The reasoning is in how much to charge for UGC.
Bundles. From three videos up, the calculator prices a bundle at about 2.5 times the single rate for every three videos, which works out to roughly 17 percent off each one. See how to structure UGC packages for turning that into a menu.
Paid ad usage. Running your video as an ad is licensed separately from making it: 25 to 40 percent of the creation fee for one month, 40 to 60 percent for three, 60 to 80 percent for six and 80 to 100 percent for twelve, per ad platform. Whitelisting, where ads run from your own handle, adds 25 to 50 percent. More in pricing usage rights by platform and term and what happens when a licence runs out.
Exclusivity. A three-month category lockout adds 20 to 30 percent. Our guides only say that longer lockouts should add a lot more, so the 40 to 60 percent used here for six to twelve months is this calculator’s own assumption. Read the exclusivity guide before agreeing to one.
Add-ons. Extra hooks are 15 to 25 percent of your single-video rate each. Raw footage is 30 to 50 percent of the creation fee and rush delivery 25 to 50 percent. On raw footage in particular, see whether to send raw footage to brands.
Posting on your own account. This is a different deal from the content itself, and the only part where your audience counts: roughly $50 to $150 per post under 10k followers and $150 to $400 between 10k and 50k. Above that, price by your average views.
Say it once, with what it includes, and let it sit. If the brand pushes back, the scripts in UGC rate negotiation cover the usual replies. When you are booked more often than you can take on, raise your rates in steps rather than doubling them. For what all of this adds up to in a month, see how much UGC creators make, and for steadier income, UGC retainers.
For your first one to five paid videos, $50 to $100 per video is typical. With a few solid videos in your portfolio that moves to $100 to $150, and to $150 to $250 once brands re-book you. These are common ranges, not guarantees.
No. Pure UGC pays for the content, which the brand posts on its own channels, so your audience size barely moves the base rate. Followers only matter when the brand also wants you to post on your own account, which is a separate fee.
The base rate covers making the video. Running it as a paid ad is a separate licence, priced per platform and per time window, because the brand is earning from an asset you made. Keep it as its own line so it is never treated as free.
Yes. Unedited clips let a brand's editor cut new ads for as long as they like, so raw footage is usually priced at 30 to 50 percent of your base rate. If you include it as a favour, show the price and mark it as included.
They are a starting point. Rates shift with niche, region and how the brand will use the footage, and this calculator works in US dollars. Use the range to anchor your quote, then adjust for what you see in your own inbox.
Show your rates where brands will see them.
A Ninefolio portfolio has an optional rates section, so a brand that opens your link sees your packages next to your videos. Building and previewing it is free.