Is Linktree enough for a UGC portfolio?
Not on its own, for most creators. Linktree is a link-in-bio page: it's very good at sending people from your bio to the right place, and it can play a few videos you've already posted, but it isn't built to present a body of work with context, services and proof. It's enough when you're just starting and your best clips are public on TikTok or YouTube. Once brands are asking to see examples, it works better as the signpost to your portfolio than as the portfolio itself. For the portfolio itself, a page made for UGC creators, such as Ninefolio, is the stronger tool, and the two work well together.
That's not a criticism of the tool. A hub and a portfolio do different jobs, and plenty of working creators use both.
What Linktree does well
It solves the one-link problem. Bio space is tight, and Linktree turns a single URL into a tidy page of everything you want found: your email, your socials, your portfolio, your shop. It's free to start and takes a few minutes to set up.
It's also more than a list of plain buttons:
- Video links. You can add videos from YouTube, TikTok, Vimeo, Facebook or Twitch and have them play on your Linktree, so a visitor doesn't need to leave the page to watch.
- A contact form. Visitors can send their name, email, phone number and a message without leaving the page, which helps if you'd rather not publish an email address.
- A Media Kit. Linktree can build one with its own link from your connected social accounts, covering audience size and demographics, engagement, and past brand partnerships you add yourself.
If your bio currently points nowhere, a Linktree with your three best clips set to play is a real upgrade. For the rest of the profile, here's what to put in a UGC creator bio.
Where Linktree falls short as a portfolio
The first limit is where the videos come from. Linktree's video links are built around videos hosted on those platforms. That's the catch for UGC: most paid work is delivered to the brand and runs from their account or as an ad, so it was never posted anywhere you can link to. To show it, you'd have to upload it to one of those platforms first — and check your contract lets you, which is its own question: can you put brand work in your portfolio?
The second is context. A portfolio needs a line under each clip saying what it was, a list of your deliverables, and ideally a client quote. You can add text to a Linktree, but the format is a stack of buttons and embeds. It's built to route people, not to be read top to bottom by someone making a hiring decision.
The third is the Media Kit's focus. It's built around reach: followers, demographics, engagement. That's what influencer deals are priced on. UGC brands are buying the video itself, so an audience-first kit answers a question they usually aren't asking. It's the same gap that makes a TikTok profile only a partial portfolio.
Those three gaps are what a dedicated portfolio tool like Ninefolio is for: unposted clips, context and proof on one page.
Linktree vs Ninefolio for a UGC portfolio
They do different jobs, and for showing your work to a brand a portfolio page is the stronger tool. Ninefolio is a portfolio builder made for UGC creators. Side by side:
- Your videos: Linktree plays clips that are already posted on YouTube, TikTok and similar platforms. On Ninefolio you upload your clips and they play directly on the page, so work you delivered to a brand and never posted can still be shown.
- Context: a Linktree is a stack of links. A Ninefolio page has set sections — videos, photos, services, testimonials, optional rates and contact — so a brand sees what you make, what you offer and who you've worked with in one scroll.
- The media kit: Linktree's is built around your audience numbers. Ninefolio's is a PDF of your actual work, services and rates, which you can download once your page is live.
- The look: 20 templates you can switch between without losing content.
- More than one niche: one plan covers up to five portfolios, each with its own link.
Building and previewing a Ninefolio page is free, and a paid plan is what makes it public. You don't have to choose. Plenty of creators keep Linktree in their bio and make the portfolio its first link, or put the portfolio link straight in the bio when UGC is the main thing they want brands to see.
Which should you pick?
- Your strongest work was delivered to brands and never posted: a portfolio page such as Ninefolio, where those clips can live and play.
- You pitch by email or DM: send a portfolio link directly. A Ninefolio page gives you one link made for that.
- You have several places to send people, like a shop, socials and a newsletter: keep Linktree as the hub and put your portfolio first.
- You're new and your best clips are posted publicly: Linktree alone is fine for now. Set two or three videos to play on the page.
- You mostly take influencer-style deals priced on reach: Linktree's Media Kit is a reasonable fit as it is.
Keeping Linktree? How to set it up as a UGC creator
Keep it, and make your portfolio the first thing on it.
- Top link: your portfolio, labelled plainly. "UGC portfolio — watch my work" beats a clever name.
- Second: how to book you, as an email or the contact form.
- Trim the rest. One or two clips set to play, your socials, and nothing a brand has to choose between.
When you pitch, send the portfolio link itself rather than the Linktree. In a cold email or a DM reply, every extra tap is a place to lose someone — here's what to send when a brand asks for your portfolio.
Linktree for UGC creators: FAQ
Should my bio link go to Linktree or straight to my portfolio?
If UGC is the main thing you want brands to see, link the portfolio directly. If your bio serves several audiences, use Linktree and put the portfolio at the top.
Do videos on Linktree play without leaving the page?
They can. For YouTube and TikTok video links, Linktree lets you choose between playing the video on your Linktree and sending visitors to the platform. Linktree notes that TikTok videos watched there don't count toward your TikTok view count, which doesn't matter for a portfolio.
Is Linktree's Media Kit enough to send to brands?
For influencer-style deals, it can be. It draws on audience and performance data from your connected accounts. For UGC, brands mainly want to watch your work, so pair it with videos — more on that in media kit vs portfolio.
Do brands mind getting a Linktree link?
No. They're common, and nobody will think less of you for one. What matters is how many taps sit between the brand and a playing video. One is good. Three is too many.
Is Ninefolio a Linktree alternative?
Not exactly. It replaces the portfolio behind the link, not the list of links. If UGC is the main thing you want brands to see, your Ninefolio link can go straight in your bio; if you send people to several places, keep Linktree and put the portfolio first.